WIZKIDS ANNOUNCES THE COMPLETE SELL-IN OF
DC HEROCLIX: ARKHAM ASYLUM,
ONE WEEK BEFORE RELEASE!
October 15, 2008 (SEATTLE) — WizKids Inc. announces the manufacture sell-in of DC HeroClix®: Arkham Asylum. WizKids’ entire inventory of Arkham Asylum, releasing October 22, has been completely sold in to distribution in North America due to overwhelming preorder sales. DC HeroClix: Arkham Asylum brings BATMAN’s most dangerous villains to players’ tabletops to re-wage the wars of their favorite comic, film, and television storylines.
“DC HeroClix: Arkham Asylum is shaping up to be a very strong set for WizKids,” said Andre Lawless, Director of Marketing for WizKids, Inc. “Given the success of BATMAN on the big screen this year and the overwhelmingly positive retailer and fan response to the quality of the set - led by the Clown Prince of Crime 'Buy it by the Brick' figure - we expect this release to do very well.”
Although supplies are limited, North American retailers can still purchase Arkham Asylum through Alliance Game Distributors (1.800.452.6642) or Diamond Comic Distributors (1.800.669.4263 x1005) and should contact their sales representatives for preorder information. European retailers should contact their local distributors.
HIGH DEMAND LEADS TO FIRST HEROCLIX
“BUY IT BY THE BRICK” FIGURE REPRINT
Order Now to Ensure Receipt of an Un-Numbered
Secret Invasion “Super Skrull Illuminati” Figure
September 12, 2008 (SEATTLE) — WizKids Inc. proudly announces that for the first time in the history of the “Buy it by the Brick” program, the company will be reprinting a brick figure - the Super Skrull: Illuminati from Marvel HeroClix: Secret Invasion – to meet excess consumer demand.
As previously announced, the original 5,000 numbered versions of the Super Skrull: Illuminati Brick Figure are sold out. Having exceeded the minimum threshold of 500 additional unfulfilled orders, WizKids will officially be reprinting the Super Skrull: Illuminati as un-numbered figures to fulfill all orders received before October 24, 2008.
“We are thrilled at the momentum fans and retailers have created behind Marvel HeroClix: Secret Invasion and the ‘Buy it by the Brick Program’”, said Andre Lawless, Director of Marketing for WizKids, Inc. “This reprint gives consumers a second shot at collecting a cool figure tied into a hot comic storyline. The strength of the set, its storyline tie-ins, and the Brick promotion have resulted in Secret Invasion being 95% sold out in the North American market.”
The sellout of the initial Super Skrull: Illuminati figures marks the second “Buy it by the Brick” program sellout in a row, following DC HeroClix: Crisis in February 2008.
Fans of Marvel HeroClix: Secret Invasion have approximately 40 days left to submit orders for the un-numbered brick figure, as the Super Skrull: Illuminati figure will never be reprinted again.
WizKids will notify all customers that submitted a brick coupon and did not receive a brick figure of their order status once the promotion end date arrives.
Qualifying consumers will receive their un-numbered brick figures within the next several months. Reprinted brick figures will be mailed directly to consumers as soon as they are available.
For “Buy it by the Brick” program information, visit www.wizkidsgames.com/brick
Secret Invasion “Buy it by the Brick” Figure Sold-Out;
High Demand Makes Reprint Likely
August 20, 2008 (SEATTLE) — WizKids Inc. is pleased to announced that it has sold out of numbered Marvel HeroClix: Secret Invasion “Buy it by the Brick” Super Skrull: Illuminati figures and has begun taking orders towards a first-ever brick figure reprint. Secret Invasion is the second “Buy it by the Brick” program sell out following DC HeroClix: Crisis in February, which sold out of 5,000 numbered figures only weeks after the product release.
With all 5,000 numbered figures redeemed worldwide, WizKids is now collecting unfulfilled brick figure orders. Currently, approximately 200 orders are unfulfilled, but WizKids needs at least 500 unfulfilled orders to meet the minimum order quantity for the reprint. If WizKids receives at least 500 unfulfilled brick figure orders prior to October 24, WizKids will reprint an unnumbered version of the Super Skrull: Illuminati figure for each order.
“After the Crisis ‘Buy it by the Brick’ program, we did some serious evaluation of it in anticipation for Secret Invasion and built in the possibility of a reprint”, said Justin Ziran, Managing Director of WizKids. “With this second sell out, we’re glad to see that we succeeded in continuing to deliver a premium program benefiting brick and mortar retailers and pleasing HeroClix consumers alike,”
For “Buy it by the Brick” program information, visit www.wizkidsgames.com/brick.
A wholly owned subsidiary of the Topps Company (TOPP), WizKids is a Seattle-based game developer and publisher dedicated to creating tabletop games driven by imagination. Its HeroClix and Pirates of the Cursed Seas brands are among the most successful games on the market today, with over 100 million miniature game pieces sold worldwide. For additional information, visit www.wizkidsgames.com.
About WizKids
A wholly owned subsidiary of the Topps Company (TOPP), WizKids is a Seattle-based game developer and publisher dedicated to creating tabletop games driven by imagination. Its HeroClix and Pirates brands are among the most successful games on the market today. Over 150 million game pieces have been sold worldwide. For additional information, visit www.wizkidsgames.com.